{"id":83091,"date":"2025-09-12T11:04:47","date_gmt":"2025-09-12T09:04:47","guid":{"rendered":"https:\/\/2026.betterbusiness.be\/culture-playbook\/"},"modified":"2025-12-12T10:07:55","modified_gmt":"2025-12-12T09:07:55","slug":"culture-playbook","status":"publish","type":"page","link":"https:\/\/2026.betterbusiness.be\/en\/culture-playbook\/","title":{"rendered":"Culture Playbook"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”0px|6vw|0px|6vw|false|true” border_width_top=”1px” border_color_top=”#F1EFE9″ border_color_bottom=”#F1EFE9″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”10px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_breadcrumbs home_text=”Better Business” _builder_version=”4.27.4″ _module_preset=”default” items_text_color=”#8c8c8c” items_font_size=”12px” home_icon_font_size=”14px” current_font_size=”12px” global_colors_info=”{}”][\/dsm_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”143ed6e7-460b-4eb0-8073-b24a42dd3893″ custom_padding=”0px|6vw|0px|6vw|false|true” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” z_index=”1″ width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width_tablet=”90%” max_width_phone=”90%” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_margin_tablet=”0px|0px|0px|0px|false|false” custom_margin_phone=”0px|0px|0px|0px|false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||true|true” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=” ” custom_css_main_element_phone=” “][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”10″ custom_padding=”40px|0px|40px|0px|true|false” custom_padding_tablet=”25px||0px|0px|false|false” custom_padding_phone=”20px|0px|0px|0px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”right” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”7cc9d729-67a3-41ea-9d81-c6ee349929a7″ global_colors_info=”{}”]<\/p>\n

Culture Playbook<\/em><\/h1>\n

Clarify, embody, and share your company culture<\/strong>[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgwIn19@” button_text=”Contact Us” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”2e80db1a-f219-4515-b4b9-0892fe81e84a” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”10″ custom_padding=”40px|0px|40px|0px|true|false” custom_padding_tablet=”25px||0px|0px|false|false” custom_padding_phone=”20px|0px|0px|0px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”right” global_colors_info=”{}”][et_pb_image src=”https:\/\/2026.betterbusiness.be\/wp-content\/uploads\/2025\/10\/transparence.jpg” alt=”Des silhouettes de mains rouges lev\u00e9es vers une sph\u00e8re color\u00e9e sur fond orange.” title_text=”transparence” _builder_version=”4.27.4″ _module_preset=”8bbcb53f-6c5e-41d0-a6c7-df69e5adf4be” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|40px|40px|40px|false|false” custom_margin_tablet=”|40px|40px|40px|false|false” custom_margin_phone=”|40px|40px|40px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”100px|4vw|0px|4vw|false|false” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” custom_margin=”|0px||0px|false|false” custom_padding=”0px|0px|25px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”feb532ab-a849-4801-9926-5c7a99a3703c” header_2_text_align=”left” global_colors_info=”{}”]<\/p>\n

Integration into your sustainability journey<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” _builder_version=”4.27.4″ width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width_tablet=”90%” max_width_phone=”90%” max_width_last_edited=”off|desktop” custom_padding=”20px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ custom_padding=”||20px||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”e93c89c6-f9a6-48fe-9a79-cab0a5e80d70″ global_colors_info=”{}”]<\/p>\n

01<\/p>\n

[\/et_pb_text][et_pb_text module_class=”d-inline-block” _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font||||||||” text_font_size=”1.8em” text_line_height=”2em” custom_margin=”||10px||false|false” custom_css_main_element=”display:inline-block;” border_color_bottom=”#9B5FA3″ locked=”off” global_colors_info=”{}”]<\/p>\n

Diagnosis<\/span><\/p>\n

[\/et_pb_text][dsm_menu menu_id=”28″ admin_label=”Supreme Menu” _builder_version=”4.27.4″ _module_preset=”default” custom_css_free_form=”selector .current-menu-item{|| font-weight:700;||}” locked=”off” global_colors_info=”{}”][\/dsm_menu][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ custom_padding=”||20px||false|false” custom_css_before=”content:”;||background:url(%22\/wp-content\/uploads\/2025\/09\/arrow-left-right.webp%22);||background-size:100%;||width:30px;||height:27px;||display:block;||position:absolute;||left:-40%;||top:20px;||” global_colors_info=”{}” custom_css_before_last_edited=”on|phone” custom_css_before_tablet=” ” custom_css_before_phone=” “][et_pb_text _builder_version=”4.27.4″ _module_preset=”e93c89c6-f9a6-48fe-9a79-cab0a5e80d70″ global_colors_info=”{}”]<\/p>\n

02<\/p>\n

[\/et_pb_text][et_pb_text module_class=”d-inline-block” _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font||||||||” text_font_size=”1.8em” text_line_height=”2em” custom_margin=”||10px||false|false” custom_css_main_element=”display:inline-block;” border_color_bottom=”#9B5FA3″ locked=”off” global_colors_info=”{}”]<\/p>\n

Measurement<\/span><\/p>\n

[\/et_pb_text][dsm_menu menu_id=”29″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_free_form=”selector .current-menu-item{|| font-weight:700;||}” locked=”off” global_colors_info=”{}”][\/dsm_menu][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ custom_padding=”||20px||false|false” custom_css_before=”content:”;||background:url(%22\/wp-content\/uploads\/2025\/09\/arrow-left-right.webp%22);||background-size:100%;||width:30px;||height:27px;||display:block;||position:absolute;||left:-40%;||top:20px;” global_colors_info=”{}” custom_css_before_tablet=” ” custom_css_before_last_edited=”on|phone” custom_css_before_phone=” “][et_pb_text _builder_version=”4.27.4″ _module_preset=”e93c89c6-f9a6-48fe-9a79-cab0a5e80d70″ global_colors_info=”{}”]<\/p>\n

03<\/p>\n

[\/et_pb_text][et_pb_text module_class=”d-inline-block” _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font||||||||” text_font_size=”1.8em” text_line_height=”2em” custom_margin=”||10px||false|false” custom_css_main_element=”display:inline-block;” border_color_bottom=”#6AB974″ locked=”off” global_colors_info=”{}”]<\/p>\n

Certification<\/p>\n

[\/et_pb_text][dsm_menu menu_id=”30″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_free_form=”selector .current-menu-item{|| font-weight:700;||}” locked=”off” global_colors_info=”{}”][\/dsm_menu][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ custom_padding=”||20px||false|false” custom_css_before=”content:”;||background:url(%22\/wp-content\/uploads\/2025\/09\/arrow-left-right.webp%22);||background-size:100%;||width:30px;||height:27px;||display:block;||position:absolute;||left:-40%;||top:20px;” global_colors_info=”{}” custom_css_before_tablet=” ” custom_css_before_last_edited=”on|phone” custom_css_before_phone=” “][et_pb_text _builder_version=”4.27.4″ _module_preset=”e93c89c6-f9a6-48fe-9a79-cab0a5e80d70″ text_text_color=”#F59F45″ global_colors_info=”{}”]<\/p>\n

04<\/p>\n

[\/et_pb_text][et_pb_text module_class=”d-inline-block” _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font||||||||” text_font_size=”1.8em” text_line_height=”2em” custom_margin=”||10px||false|false” custom_css_main_element=”display:inline-block;” custom_css_after=”content:”;||background:#f59f45;||position:relative;||width:100%;||height:10px;||display:block;||top:-25px;||z-index:-1;” border_color_bottom=”#F59F45″ locked=”off” global_colors_info=”{}”]<\/p>\n

Reports<\/span><\/p>\n

[\/et_pb_text][dsm_menu menu_id=”31″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_free_form=”selector .current-menu-item{|| font-weight:700;||}” locked=”off” global_colors_info=”{}”][\/dsm_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”3px|6vw||6vw|false|true” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=” ” custom_css_main_element_phone=” “][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/2026.betterbusiness.be\/wp-content\/uploads\/2025\/09\/Playbook.png” alt=”Je ne peux pas voir le contenu de l’image. Pour r\u00e9diger un texte alt, d\u00e9crivez-moi ce que vous voyez.” title_text=”Playbook” _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”9ae6159b-1914-44b0-9264-88ad4515feca” max_width=”100%” global_colors_info=”{}”]<\/p>\n

What is a Culture Playbook<\/em>?<\/h2>\n

A Culture Playbook is a practical guide to company culture that embodies your organization’s DNA: your values, management practices, what you expect from your team, and what your team can expect from their work environment.<\/span><\/p>\n

It provides a clear and shared framework that strengthens team cohesion and supports employee engagement. This document becomes an essential HR tool to support individual development, clarify employees\u2019 roles, and increase collective productivity while enhancing job satisfaction. Unlike a company charter that merely states its principles coldly, the Playbook translates your values into concrete and measurable behaviors, making it particularly useful for motivating and engaging employees on a daily basis.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”143ed6e7-460b-4eb0-8073-b24a42dd3893″ custom_margin=”0px|40px|0px|40px|false|false” custom_padding=”52px|6vw||6vw|false|true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=” ” custom_css_main_element_phone=” “][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”c148c3ca-b0c4-48c9-a273-ffaeba94b611″ global_colors_info=”{}”]<\/p>\n

Why create a Culture Playbook<\/em>?<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_tablet=”” width_phone=”100%” width_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ background_color=”RGBA(255,255,255,0)” custom_padding=”40px|40px|40px|40px|true|true” custom_css_free_form=”selector{|| overflow:visible;||}” global_colors_info=”{}” box_shadow_vertical__hover=”12px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover=”80px” box_shadow_blur__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(150,150,150,0.3)” box_shadow_color__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Formalize<\/span><\/h4>\n

\u00a0your company culture and values<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ background_color=”RGBA(255,255,255,0)” custom_padding=”40px|40px|40px|40px|true|true” custom_css_free_form=”selector{|| overflow:visible;||}” global_colors_info=”{}” box_shadow_vertical__hover=”12px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover=”80px” box_shadow_blur__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(150,150,150,0.3)” box_shadow_color__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Strengthen<\/h4>\n

\u00a0the cohesion and engagement of teams<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ background_color=”RGBA(255,255,255,0)” custom_padding=”40px|40px|40px|40px|true|true” custom_css_free_form=”selector{|| overflow:visible;||}” global_colors_info=”{}” box_shadow_vertical__hover=”12px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover=”80px” box_shadow_blur__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(150,150,150,0.3)” box_shadow_color__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Align<\/span><\/h4>\n

\u00a0your HR and managerial practices<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ background_color=”RGBA(255,255,255,0)” custom_padding=”40px|40px|40px|40px|true|true” custom_css_free_form=”selector{|| overflow:visible;||}” global_colors_info=”{}” box_shadow_vertical__hover=”12px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover=”80px” box_shadow_blur__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(150,150,150,0.3)” box_shadow_color__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Unite<\/span><\/h4>\n

\u00a0your teams around a common project to enhance each person’s engagement, give meaning to their involvement, and promote the sense of belonging and recognition that each of us needs.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_tablet=”” width_phone=”100%” width_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ background_color=”RGBA(255,255,255,0)” custom_padding=”40px|40px|40px|40px|true|true” custom_css_free_form=”selector{|| overflow:visible;||}” global_colors_info=”{}” box_shadow_vertical__hover=”12px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover=”80px” box_shadow_blur__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(150,150,150,0.3)” box_shadow_color__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Facilitate<\/span><\/h4>\n

\u00a0recruitment and onboarding of talent by providing a clear, flexible, and consistent framework from the very beginning. It is a powerful lever to offer a better employee experience and reduce the adaptation time for new employees.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ background_color=”RGBA(255,255,255,0)” custom_padding=”40px|40px|40px|40px|true|true” custom_css_free_form=”selector{|| overflow:visible;||}” global_colors_info=”{}” box_shadow_vertical__hover=”12px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover=”80px” box_shadow_blur__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(150,150,150,0.3)” box_shadow_color__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Express<\/span><\/h4>\n

the values that guide your company and the mission that drives your work.\u00a0<\/span>
\n<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ background_color=”RGBA(255,255,255,0)” custom_padding=”40px|40px|40px|40px|true|true” custom_css_free_form=”selector{|| overflow:visible;||}” global_colors_info=”{}” box_shadow_vertical__hover=”12px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover=”80px” box_shadow_blur__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(150,150,150,0.3)” box_shadow_color__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Equip<\/span><\/h4>\n

your managers to develop their leadership and support teams engaged in their various missions. By clearly defining objectives, roles, and responsibilities, the Playbook also helps improve talent management and team performance. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ background_color=”RGBA(255,255,255,0)” custom_padding=”40px|40px|40px|40px|true|true” custom_css_free_form=”selector{|| overflow:visible;||}” global_colors_info=”{}” box_shadow_vertical__hover=”12px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover=”80px” box_shadow_blur__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(150,150,150,0.3)” box_shadow_color__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Promote<\/span><\/h4>\n

employee retention by creating an environment that emphasizes recognition, flexibility, and quality of work life. This contributes to maintaining high levels of engagement and reduces turnover.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”100px|6vw|100px|6vw|false|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”feb532ab-a849-4801-9926-5c7a99a3703c” header_2_text_align=”left” global_colors_info=”{}”]<\/p>\n

Methodological Standards<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Our approach is based on recognized references in the field of responsible management and governance:<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_3_text_align=”center” text_orientation=”center” custom_margin_tablet=”-17px||||false|false” custom_margin_phone=”-17px||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”11px||||false|false” text_text_align=”center” global_colors_info=”{}”]<\/p>\n

<\/span>Human Management<\/h3>\n

(Taskin, L. & Dietrich, A., 3rd ed., De Boeck Sup\u00e9rieur, 2024)<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

In this approach, recognition is not limited to formal reward; it involves valuing each person as a reflective subject, acknowledging their contribution to collective construction, and integrating their experiences and judgment into the organization’s action standards.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ header_3_text_align=”center” text_orientation=”center” custom_margin_tablet=”-17px||||false|false” custom_margin_phone=”-17px||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”11px||||false|false” text_text_align=”center” global_colors_info=”{}”]<\/p>\n

B Corp Standards<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

<\/span>The Culture Playbook aligns directly with the transparency and communication requirements promoted by B Corp standards.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”5aa22649-ca3e-4e7c-855e-687cd42da8ee” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Le Culture Playbook est un levier pour favoriser l\u2019engagement des employ\u00e9\u00b7e\u00b7s, renforcer la confiance et participer \u00e0 une culture d\u2019entreprise inspirante.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ background_color=”RGBA(255,255,255,0)” custom_padding=”3px|7vw|100px|7vw|false|true” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display: flex;||align-items: center;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=” ” custom_css_main_element_phone=” “][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”feb532ab-a849-4801-9926-5c7a99a3703c” global_colors_info=”{}”]<\/p>\n

Methodology<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”9ae6159b-1914-44b0-9264-88ad4515feca” max_width=”100%” global_colors_info=”{}”]<\/p>\n

Each mission follows a rigorous and participatory process, from defining the scope to mobilizing the teams. Thanks to this clear and shared framework, the Playbook promotes engagement, productivity, trust, as well as collective satisfaction and organizational success.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/2026.betterbusiness.be\/wp-content\/uploads\/2025\/10\/transparence.jpg” alt=”Des silhouettes de mains rouges lev\u00e9es vers une sph\u00e8re color\u00e9e sur fond orange.” title_text=”transparence” _builder_version=”4.27.4″ _module_preset=”8bbcb53f-6c5e-41d0-a6c7-df69e5adf4be” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”f6317815-77c4-4374-b2ca-0b83d1227738″ custom_padding=”100px|6vw|80px|6vw|false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_tablet=”” width_phone=”100%” width_last_edited=”on|tablet” custom_margin=”|0px||0px|false|false” custom_padding=”0px|0px|25px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”fd8e4e75-be9a-4981-87e7-cb5a4f5767ce” header_2_text_align=”left” global_colors_info=”{}”]<\/p>\n

Concrete Results<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”be80656c-c6ea-4cd7-b8f2-3099e3223930″ global_colors_info=”{}”]<\/p>\n

As part of the development of the Culture Playbook, the results achieved are concrete and directly applicable for the management and development of your organization:<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_tablet=”” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”|0px||0px|false|false” custom_padding=”0px||25px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ custom_padding=”40px|40px|40px|40px|true|true” custom_css_free_form=”selector{|| overflow:visible;||}” global_colors_info=”{}” box_shadow_vertical__hover=”12px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover=”80px” box_shadow_blur__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(150,150,150,0.3)” box_shadow_color__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

<\/span>Culture Playbook<\/h3>\n

A structured and clear document as a practical support, reflecting your identity.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ custom_padding=”40px|40px|40px|40px|true|true” custom_css_free_form=”selector{|| overflow:visible;||}” global_colors_info=”{}” box_shadow_vertical__hover=”12px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover=”80px” box_shadow_blur__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(150,150,150,0.3)” box_shadow_color__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Enhanced Cohesion and Engagement<\/h3>\n

A better understanding of roles and responsibilities, promoting motivation, trust, and team involvement.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ custom_padding=”40px|40px|40px|40px|true|true” custom_css_free_form=”selector{|| overflow:visible;||}” global_colors_info=”{}” box_shadow_vertical__hover=”12px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover=”80px” box_shadow_blur__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(150,150,150,0.3)” box_shadow_color__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Foundation for Governance and Leadership<\/h3>\n

A recognized framework that equips managers in their role and supports the implementation of more transparent and participative governance.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”aede51bb-3531-4b60-956e-4d9e2b9ec9f1″ custom_padding=”40px|40px|40px|40px|true|true” custom_css_free_form=”selector{|| overflow:visible;||}” global_colors_info=”{}” box_shadow_vertical__hover=”12px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_blur__hover=”80px” box_shadow_blur__hover_enabled=”on|hover” box_shadow_color__hover=”rgba(150,150,150,0.3)” box_shadow_color__hover_enabled=”on|hover”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Improved Employee Experience<\/h3>\n

Emphasizing recognition, flexibility, and quality of work life to enhance satisfaction and reduce turnover.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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