Impact Web Page
Do you want to make your commitments visible, publish your results transparently, and strengthen the trust of your stakeholders, while showcasing your certifications (B Corp, ShiftingPact®)?
At BetterBusiness, we design clear, accessible Impact Web Pages aligned with the best current standards. We combine rigor and transparency to provide communication that reflects your image, is credible, and easy to update yourself each year.
Integration into your sustainability journey
01
Diagnosis
02
Measurement
03
Certification
04
Reports
Today, it is no longer enough to claim that one is acting “in the right way”: it must be demonstrated in a transparent, responsible, and verifiable manner.
- European regulations (CSRD, ESRS, Anti-Greenwashing Directive, ISO, etc.) increasingly require the publication of structured data.
- Quality labels such as B Corp also require certain key information to be made public. In a context where vigilance against greenwashing is intensifying, standards are all converging toward the same requirement: more transparency, more responsibility, and greater accountability.
The Impact Web Page meets these expectations: it is not limited to a communication exercise but becomes a lever for compliance, credibility, and constructive dialogue with your stakeholders.
What is an Impact Web Page?
An Impact Web Page is a page integrated into your website that presents your commitments, policies, and results in a concise manner, designed for transparency and dialogue with your stakeholders.
It falls within the framework of evolving regulations and sustainability standards that converge towards the publication of precise and verifiable information such as:
- Charters and policies (e.g., complaint mechanisms, codes of conduct, responsible sourcing policies);
- Risk analyses and vigilance plans;
- Environmental footprint.But beyond merely serving as regulatory support, the Impact Web Page is the reference point for your stakeholders:
- They find clear, sourced, and consistent information about your ESG actions.
- They have an entry point to engage with your company, express their expectations, share their concerns, and take part in your ESG initiatives.
An Impact Web Page, therefore, is not limited to publishing data: it becomes a tool for active transparency, involving your stakeholders in your sustainability efforts and strengthening your credibility.
Why create an impactful Web Page?
Compliance
with regulations (ongoing European directives, ESRS) and labels (B Corp)
Stakeholder Integration
actively involving stakeholders in your approach
Public Transparency
to avoid greenwashing and build trust
It is a living and accessible showcase: a page integrated into your website, readable by everyone.
It highlights your results, charters, policies, and analyses, which will eventually need to be made public.
It becomes the primary point of contact for your stakeholders: not only to review your results but also to be able to participate in your sustainability initiatives.
It is designed to be updated regularly and to provide clear, educational, and transparent information.
It stands out as one of the measures toward which regulations and sustainability labels are moving: making commitments and results public in order to reduce the risks of greenwashing and enhance corporate credibility.
Methodology
1. Framing Requirements & Objectives
Define the scope, expectations, and obligations (B Corp, CSRD, GRI, ISO), clarify objectives (education, compliance, employer branding), select themes (governance, social, environmental, value chain, procurement, etc.).
2. Data Collection
Gather ESG indicators, internal policies, audits/certifications, commitments & action plans, and identify information already publicly available (website, reports, labels).
3. Processing & Analysis
Verify, structure, and contextualize the data, prioritize messages, specify limitations and areas for improvement, and provide necessary disclaimers for transparent reading.
4. Formatting & Deliverables
Design the page architecture (sections), write clear and accessible content, prepare tables/graphs, and provide a "ready-to-publish" package
Concrete results
Structured web content
(sections, texts, key figures, tables/graphs).
Summary report
serving as an editorial basis and methodological record.
Online publication package
(organized document + visual elements/tables) for immediate integration.
Annual update guide
(what to update, where, and how to check).