Colonel Gustave is a young Belgian brand specializing in pet food. Founded by two enthusiasts, it develops local recipes made from carefully selected ingredients, with respect for animal well-being. Each product reflects a clear commitment: to offer a healthy and responsible alternative to industrial kibble.
- Business Case
- Colonel Gustave
Food and Beverages
Colonel Gustave
By systematically prioritizing organic and local ingredients and building the most virtuous value chain possible, Colonel Gustave helps reduce the overall environmental and social impact of its sector and sets an example for sustainable, respectful production.

Company description
Services monitored within Better Business
ShiftingPact®
Purpose of the collaboration
ShiftingPact® certification enabled Colonel Gustave to concretely assess its social and environmental impact, structure its ESG approach over two years, and showcase its commitments to stakeholders. It now benefits from an exemplary certificate, a clear action plan, and communication materials to share its results.
Comment from our client
Fast, clear, and efficient ...and above all great communication with the ShiftingPact team, which ensured a solid mutual understanding.